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Welcome to step 3 in this series of articles
Dentists: Creating Your Profile Page
Social Media Marketing takes planning and fore thought. Before you launch into creating your personal profile – take a few minutes to search the profiles of other dental practices in your area. What do you like? What are they doing well? What don’t you like? Consider what your audience will prefer and respond to. Now go back to your goals. Try to maintain a consistent brand image and personality.
Profile Page Essentials
- Your Name. This is particularly important if you are identified with your practice. When people search for you, and they will, they need to be able to find you.
- Your Dental Practice Website URL. This is second in importance to your name but only slightly. The purpose of networking is to attract new patients to your website.
- Personal Information – This can include photos, videos and other relevant information. Use this space to connect with people. Talk about what you do and why.
Once you have your profile it is time to start interacting!
Interacting Do’s and Don’ts
Do Engage. Social networking is about connecting with others. Engage other members in conversation. Respond to their posts and encourage participation in your posts. Ask questions. Provide polls or surveys as they relate to your dental practice.
Do Build a Community. Link, find friends, and start building your following. It’s not enough to have a presence on a social networking site. You must connect and on most sites that means inviting friends to connect with you and following others. However connecting indiscriminately doesn’t attract new patients to your dental practice. You will want to connect with local businesses and people. Remember more friends equates to more new patients!
Do Connect with Industry Leaders. Find and connect with influential members in your community. Be friends with the Chamber of Commerce – this could be huge for your new patient base. Find people who match your target audience and have a large following and connect with them. When you connect with people who have a large following you almost immediately receive the benefit by attracting some of their followers.
Do Update Frequently. To build a community and make your social networking strategy work, you have to get involved. Create a plan to interact and stick to it.
If your time permits, update at least once a day. If you don’t have time to commit to updating daily, consider outsourcing your social networking. We’ll talk about social networking time management tools and resources in the next post.
Do Behave Professionally. Communicate with your audience as if they were already patients because they are potential patients. What impression do you want to leave them with?
Do add a “Follow Me” button on your website and other relevant marketing tools. In order to grow your community, make sure to integrate your social networking tactics throughout your marketing strategy. For example, if you create a viral report, include a “follow me on…” link in the report to generate followers and build a connection with readers once they’ve finished with your report.
One of the best methods for attracting new patients to your website is to simply link to a new content. For example if you’ve uploaded a new article, report or blog post, place the headline in your post or copy a teaser paragraph and then link to the new content. Use headline creation tactics in y9ur pos to generate curiosity and interest and motivate your potential new patients to “click through” to your website.
Make it a Great Day!
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Wed, Jan 11, 2012
Administrative, Social Media Marketing