Do you have a Fan page for your business but don’t know how to get it noticed?
Fan Pages and marketing are fairly new concept for most businesses so don’t worry if you aren’t up to speed.
Here are 5 tips to help bring your Business Page to speed:
1. Don’t Use Inappropriate Applications
Don’t use Face book Applications like Farmville or Mafia Wars. Really, your customers/patients are not interested in the fact that you have found a stray cow! All of those posts are extremely obnoxious and will turn off any business associate fast. With that being said, there may be some Facebook applications that would be appropriate for your business. Take a look at the applications list and you may find one or two that are fitting for your business.
You can also get free applications from Involver.com that will sync your YouTube channel and your Twitter updates with your Face book page.
2. Updating Your Wall
Facebook doesn’t have a 140 character rule like Twitter, but it is wise to follow Twitter’s lead and keep your updates short and sweet.
Keep your updates personal, but professional. Don’t make comments on what you had for lunch. Associate your updates with what is going on with your business.
3. Use Facebook Activities to Engage your Fans
To keep your fans engaged, run a couple of Facebook activities. Ask your fans to do a poll or create a discussion group and listen to what they have to say. It also shows that you care and value their opinion.
Vote in The Michael Jackson National Holiday Poll
Should Michael Jackson get his own national Holiday?
Sending vote…
- Yes
- No
Over 535,795 other people have taken this poll.
To see the results you must vote and approve the application!
4. Avatar
An avatar is an important part of your online representation of yourself, usually a picture of you that shows up in places where you leave comments or forum posts. For your business, this is key – a way to connect with your fans. Check out Starbucks Avator.
5. Keep your page updated
This is the most important tip of all. There are many businesses that got started with a Fan Page, started with some great information and posts and then stopped updating and only go back and do this when they have something new to sell or announce. If you are not able to keep up with your page, let your fans know. Having no time is no excuse. Please keep your Fan Page updated. That’s it.
If you like this post please share it with your friends and retweet it! I value your comments, please let me know you liked this post in the comment section below. If you haven’t already signed up for the free tips for marketing and promoting your business, make sure you do on the right side of this page. Make it a great day!
Make it a Great Day!
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January 18th, 2010 at 4:32 am
Have you been in my head lately? This is exactly what I needed!
I’ve been looking for ways to increase participation on my page and you came through with some solid ones. I like the idea of a poll, I think I’m going to see how I can implement that.
One of my favorite apps for pages is “Networked Blogs” which I’m working on a two part article about currently. Its a great little application.
I definitely agree about the avatar. No matter where we go, that avatar needs to be in place, professional, and matching the rest of our profile’s avatars. You want people to start to recognize you by that avatar to create familiarity.
Thanks Jan!
Kimberly Castleberry´s last blog ..Wordpress Plugin Review: KeywordLuv
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January 19th, 2010 at 3:44 am
These pages are getting more and more attention. This is a great guide to getting things going and keeping them active and alive!
I appreciate the information since I am running into this as we speak. you can go check it out here:
http://www.facebook.com/connectwithcaraballo
Jose H. Caraballo´s last blog ..The Simplest Way to Order Your Free Annual Credit Report
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January 19th, 2010 at 3:47 am
So much value in this post, Jan! I don’t have my business page set up yet, but this INSPIRES me to get to it!
Really great tips, thank you so much!
Beth Allen´s last blog ..Day 17 ~ The Skillful Art of Energy Managment
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January 19th, 2010 at 4:01 am
Hey Jan,
This is a really great post…I never got into the whole farmville stuff anyway lol. Using facebook activities to enagage people is really cool.
Beth Hewitt
Beth Hewitt´s last blog ..Are you Crystal Clear?
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January 19th, 2010 at 4:13 am
This is a great post – social media is a great way to promote your business AND it’s so important to keep it professional. Take the time to sort out your activities/who sees what and how you do it. Follow Jan’s advice!
Amy Posner´s last blog ..Goal Setting – Dalai Lama Style
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January 19th, 2010 at 4:02 pm
Hi Jan!
Great advice on your post. Will be popping in more often to find more amazing marketing strategies and telling my dental friends about them. Thanks Jan!
You must be a TSS’er like myself!
Lets Connect!
Kellie
Kellie Frazier´s last blog ..Head – Heart Connections Reveal Far More Than You May Have Thought
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January 19th, 2010 at 8:50 pm
Jan, I needed this! I have my page but have not done anything with it! This gave me some of the steps I needed to get it going. Thanks so much!
Susan Davis´s last blog ..A lesson on Alignment from the Ants and Bees
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January 20th, 2010 at 3:29 am
Many people that I run across, really
don’t know how effective fan pages are.
They can help you create a brand around
your company or yourself.
It is important to add value to the community
so that people will actually engage with one
another
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January 20th, 2010 at 6:07 am
Great article about fan pages… I think they are still misunderstood and this is super helpful…Thanks!
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January 20th, 2010 at 11:01 pm
Keep your page updated! You aren’t kidding here. I have bumped in to some that had recent posts that were month’s old. Think it might be a great idea to at least let the visitor’s know if you will not be posting for say, conventions, vacations, or whatever and when to expect an update? Otherwise yes
keep it updated 
Great tips!
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January 21st, 2010 at 4:35 am
I have been working on my page for a little while now and this has to be one of the best guides I have read on the subject.
Thank you so much for sharing this. You really seem to have a grasp on optimizing business efforts and this is why I love reading your blog.
Keep up the valuable information
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March 20th, 2010 at 12:18 pm
What a great point you make. Yes, some people just don’t need to comment to feel they have participated to the fullest. That’s not their style.
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March 25th, 2010 at 7:00 pm
Jan – Great tips that I plan to use on my own page. Thanks
Glyna Humm´s last blog ..Google Buzz – Ready to Sting or Get Stung?
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