Ask Jan Hill

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First let’s look at what Twitter is – Twitter is a micro blogging platform, a way to get a short message to your patients, to you’re soon to be patients etc…  I know many offices that are actually using Twitter to fill the open spots in their schedules – really!  By getting your patient base to follow you on Twitter you can actually use it to communicate an opening in your schedule.  Yesterday an office sent out a tweet announcing a hygiene opening at 3:00 p.m. – same day with 10% off for the first person to tweet back [...] Continue Reading…

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How many times do you see a patient, complete an initial comprehensive exam and diagnostics, have them back for a consultation to present their treatment plan, and then never hear from them again?

You have spent hours on treatment planning, diagnostic wax ups, models, reviewing x-rays, maybe even used a cosmetic imaging program and are excited to review the gathered information to the patient.  The appointment is scheduled you are prepared, and the patient doesn’t show up, or cancels on the same day, and you never hear from them again!  This can be very frustrating!

Or maybe you haven’t spent a [...] Continue Reading…

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This is post number five in my series “New Patient Machine – How to Develop a System that will guarantee New Dental Patients and raise your treatment acceptance”. If you haven’t had the opportunity to look at the first five steps, you can get to them here:

New Patient Machine – How to Develop a System that will guarantee New Dental Patients and raise your treatment acceptance

The Initial Call Makes all the Difference in the World

The Importance of “Pre-Connecting” with your New Dental Patient

Your Secret Weapon

Today, let’s examine what needs to happen when your new patient walks in [...] Continue Reading…

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Is your dental practice using Social Media?  Or are you of the mindset that Social Media is a Fad?  If you are, you absolutely must watch this video by Erik Qualman who is the author of Socialnomics: How social media transforms the way we live and do business.  If this doesn’t get encourage you to start a Blog, Facebook page and join the Twitter crowd I don’t know what will.

Social Media can revolutionize your dental practice by increasing your exposure, connecting you with your patients and introducing you to new patients.  Utilizing Social Media can establish you as [...] Continue Reading…

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Or why you should use email if you’re not already!

Do you collect your patients email addresses when they come to your office? If not, you need to start doing so right away. Ask for their address on your patient registration form when they first come in and you’ll be gathering gold. If you don’t have their address, you might ask your patients to provide it when they come in. Let them know you will be sending valuable information and even some special offers through email.  You can also use their email for auto confirmation in programs like LighthousePlz.com.

Make sure [...] Continue Reading…

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Content syndication is one of the most powerful things you can do to promote your blog and get new patients breaking down the doors to get to your office.   It’s also the best way to get in the top three search engine rankings.

If you are new to the “blogosphere” world, you may be wondering what I’m talking about. A simple way to describe content syndication would be you sharing your posts and articles with other like minded people with similar blog/websites (also known as niches). For dentists that specialize [...] Continue Reading…

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In my last post I talked about the Top 7 reasons Patients are leaving your Dental Practice.  Today I am going to tell you what you can do about it!  How do you stop patients from leaving?  First you need to be aware there is a problem.

Are you reviewing patient transfer requests before their records are being sent out? If not, that is the first system you need to put into place.  You can develop a simple form to be completed when a patient requests their records be transferred.  Once this form is completed, the patient’s charts should be [...] Continue Reading…

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Do you know how many patients actually leave your practice every month? While a growing practice always needs new patients, you also need to know and evaluate your retention rate. Failing to nurture the patients you have can be extremely destructive to your practice and limit your ability to attract new patients. Let’s face it; if you can’t keep the ones you have now why bother spending money on marketing to get new ones who will just leave after a visit or two? And, as in most businesses, it’s more important to keep the patients you [...] Continue Reading…

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NextFit is the world’s first service that puts a real personal trainer right on your keychain. We’ve captured the personalized coaching of the world’s best fitness coaches, and combined it with professionally-engineered music for a fitness experience like nothing else in the world.

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It’s all part of our mission to Get America Moving, and share the life-changing benefits of activity. Once people try working with their NextFit coach, they’ll realize how simple and fun it can be to get fit.

The NextFit Keychain Trainer is a simple, easy-to-use workout device that’s like having a personal trainer whenever and wherever you [...] Continue Reading…

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In the current economy your patients are looking much more closely at the details of your practice.  No more “Blind Faith” just because you are a Doctor.  Back in the day, patients came in, you told them what they needed and they would schedule their appointment.  That just doesn’t happen anymore.

Now your prospective patients go right to Google and search for the exact type of dentist they want.  They research procedures, they ask questions. They are well informed consumers and active participants in their health care.  If you don’t provide what they are looking for, they’ll simply find it [...] Continue Reading…

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